EDEN
Mobile App
Creating an app for easy at home recipes based off the users interest and ingredients they current have at home.
OVERVIEW OF THE PROJECT
ROLES AND RESPONSIBILITIES
Project Manager | UX Researcher | UI Design
PROBLEM
Creating an app for easy at home recipes based off the users interest and ingredients they current have at home.
SOLUTION
Users are able to choose recipes based off their interest. User is then able to add what ingredients they currently have on hand while the app filters out recipes for them.
PROCESS
DISCOVERY AND RESEARCH
By analyzing data and conducting research, we were able to gain insight into our users' behaviors and interests. This information guided us in developing appropriate features for our designs, ensuring that our products meet the needs and preferences of our target audience.
.png)
COMPETITIVE ANALYSIS
USER SURVEY
SUMMARY
From the user survey, we gained insights into the demographics, preferences, and needs of our users. This information allows us to better tailor our products and services to meet their specific needs and provide a better experience for our users. We also identified areas for improvement and ways to enhance our offerings to better serve our users.
USER INTERVIEW
SUMMARY
Follow up question were asked during the user interview to get a better understanding of the users thought, attitudes and behaviors.
First Candidate
-
Cooks breakfast everyday and dinner 3 times a week
-
She struggles with what to cook and feels like she cooks the same things
-
She wants to be able to venture out into new cuisines such as Antiguan and Caribbean dishes
-
She currently looks on social media for cooking inspirations and new ideas
-
What deters her from cooking is not having her ingredients prepped
Second Candidate
-
Cooks dinner for her and her husband 3 times a week
-
Mainly cooks dinner prefers cooking easy quick recipes
-
Cooks american dishes and finds inspiration from Pinterest and Youtube
-
Has a hard time figuring out what to cook
-
Wants to find new dishes to make. She often feels like she is making the same things
-
She mainly cooks chicken broccoli spaghetti and salmon
PERSONA
SUMMARY
Creating personas allows a deep understanding of user behavior and needs. It makes it possible to define who a product is being created for.
LAWRENCE TAYLOR
“Now that I am vegan I want to find different vegan meals I can make. I want to know all my options and be creative with my meals. I often feel like I am eating the same things everyday. I want to explore my options and taste different foods ”
Role: Corporate
Age: 34
Occupation: Project Manager
Location: New York
Gender: Male
Tier: Expert
Motivations
Becoming a vegan has changed Lawrence’s life. He enjoys being vegan and feels a difference in his body. He wants to continue this journey but finds it hard to find vegan restaurants around him. He wants to start cooking his own vegan meals so that he can save money but also increase his cooking skills.
​
​
Goals
-
To be able to have different vegan meal options for breakfast, lunch and dinner
-
To be able to save money on eating out and cook my own food
-
Being able to try new and creative vegan meals
​
​
Frustrations
-
Cooking certain vegan meals require a lot of time and ingredients
-
Not finding easy fast vegan recipes
-
Cooking the same thing and not having options
​
​
Bio
Lawrence is a Project Manager for a tech company. He recently just got his new apartment and wants to add some cooking recipes to his list. He always enjoyed cooking but enjoys it even more because he has his own space and new kitchen appliances. He recently just became vegan and want to find
different meals he can cook.
NANCY MORRIS
“As a busy working mom I must have a balance between family and work. My husband and I take turns with watching the kids but cooking dinner is not always a family favorite. Being able to make 30 minutes or less meals with little ingredients would be so convenient for my family ”
Role: Working Mom
Age: 40
Occupation: Nurse
Location: New York
Gender: Female
Tier: Expert
Motivations
Nancy is a working mom with a beautiful family. She has a busy schedule balancing her family and work life. Her husband and her usually take turns with making dinner for the kids. She does not mind cooking dinner but wishes to spend less time in the kitchen and more time eating. After a long day she would like to have her dinner planned out with all the ingredients she needs. She loves when her family helps her with cooking to make her job easier.
​
​
Goals
-
Being able to save recipes and write reviews on them
-
Being able to cook dinner based off of ingredients I already have
-
Being able to cook dinner in thirty minutes or less
​
​
Frustrations
-
Being too tired to cook
-
Not being able to find easy and fast recipes
-
Being in the kitchen for too long to cook dinner
​
​
Bio
Nancy is a working mom with 3 kids. She has a busy
schedule and a lot to juggle from day to day. She
drops her kids off at school while her husband picks
them up. She goes to work and has to cook dinner
when she gets home. She normally is tired from her
long day and wants to cook something fast and easy
for her family. Her kids are from the ages 10-15 years
old.
INFORMATION
ARCHITECTURE
USER STORIES
1. As a user, I want to know what recipes I can make with the ingredients I have on hand, so that I do not waste food and save money on grocery shopping.
2. As a user, I want to know what recipes I can make according to my interest, so that I can make recipes based off my preferences.
3. As a user, I want to know how I can create a list of my favorite dishes, so that I can recreate dishes I love making.
4. As a user, I want to know how I can look up reviews and comment on recipes, so that I can see other peoples thoughts and suggestion on recipes.
TITLE OF THE CALLOUT BLOCK
USER FLOW
User flow shows the process the user would take to navigate through the app from beginning to the end.
.png)
TITLE OF THE CALLOUT BLOCK
WIREFRAMES
Low-fidelity wireframes were created before add colors and images
TITLE OF THE CALLOUT BLOCK
PAPER PROTOTYPE
Paper prototype was constructed during early stages of research
TITLE OF THE CALLOUT BLOCK
BRAND DEVELOPMENT
Brand Personality and Style Guide
To match the brands aesthetics I chose colors and imagery related to nature and greenery.
%20copy%202.png)
Green is the color of nature it symbolizes freshness, fertility, growth and relaxation
TITLE OF THE CALLOUT BLOCK
SKETCHES
LOGO
Rough sketches of logo and finalized digital sketches
TITLE OF THE CALLOUT BLOCK
ITERATIONS
ITERATIONS AFTER USABILITY TESTING
Before After
The star icon that represented the "Saved" button was changed into a heart icon. The star icon was also use to represent the rating for each recipe at the top right corner of the recipe image. I did not want to confuse users by using the same icon for two different features on the app.
TITLE OF THE CALLOUT BLOCK
USABILITY TESTING
Testing with results
TITLE OF THE CALLOUT BLOCK
FINAL THOUGHTS
SUCCESS AND LEARNING OPPORTUNITIES
-
User stories were identified in the user flow and wireframes
-
Research methods provided clear evidence that was used to identify the user and develop the app
-
Iterations were able to be made after low and high fidelity clickable prototypes were tested to ensure users could seamlessly navigate through the app
-
Design style and brand development complimented the apps aesthetics and met accessibility requirements
-
Downloading the competitors apps and actually using them myself allowed me to understand what features and questions I needed to identify specific needs of the user, as well as eliminate features that were not needed